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Whether you are starting in sales or leading a sales team of your own,
we help you advance your career.

Do you Lead a Sales Team? Attract, develop and retain top talent.

For Sales Leaders

Are you a Frontline Sales Pro? Become a Top Performer.

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For sales professionals, team leaders and organizations across the country,
CPSA is your partner in building knowledge and skills to improve sales performance.

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Setting the standards and helping you achieve them with our assessmentdesignations, training courses, and Learning Hub.

Insight and inspiration from like-minded sales professionals - live or online – through events and webinars.

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"CPSA Institute’s rigorous, standards-based designations and education framework are addressing the need for a strong development path for sales talent in today’s labour market, and defining excellence for a new generation of highly skilled sale professionals."Women's Basic Blouse Solid colord

Jordan Sheridan, General Manager – Modern Workplace, Microsoft

"A healthy talent pool of sales professionals is critical to support the national innovation economy, but the reality is that sales has fundamentally changed. The new sales certification framework sets out guidelines for professional sales curriculum development, education, and career planning at all stages of the sales career path, to ensure that graduates have the essential sales skills needed by today’s employers."

Mark Bergen, Head of Revenue, Shopify Plus

"When companies implement the CPSA Institute's certification framework for their sales force, they are creating company-wide commitment, White New Summer Solid color Casual Empire Pencil Dress Sexy Lace Off Shoulder Ruffle Cocktail KneeLength Dressembracing best practices, and accelerating performance across the entire organization."

Shannon Hall, CSP, Vice President, Sales, Dustbane Products Ltd.

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Derek Clarke, Chief Commercial Officer, GE Canada

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